Authors

Oliver Sweet is a business anthropologist who offers an unfiltered view of people and culture through international research. He educates companies and governments on how to change consumer and citizen behaviour. His work has spanned over 35 different countries around the world where he has worked on topics such as public health, sustainability, product innovation, and brand development. Oliver believes that culture plays a huge role on how people behave. He has spent time in northern Sweden studying collaborative parenting techniques, in Mexico observing how food and drink affect culture, and in Japan witnessing how older men avoid loneliness.

Oliver has also become an advocate for the use of anthropology in business and public policy, speaking at conferences, events and universities, whilst writing for research and academic publications. He strongly believes the issues faced by business and government can be solved with high quality, human insight and has a team of 30 anthropologists across three continents working to solve these challenges. He lives in London.

His first book, The Hidden Rules of Culture, will be published by Wildfire (Headline) in the UK in 2026.

Oliver is represented by Charlotte Merritt.